how can 10 simple articles change your life?

10 simple articles on a topic that you love, you’ll effectively:

1. Create equity in your site.
2. Add equity to your business.

Let’s say you stick with writing articles on that topic for a year, and by the end of that time, you’ve accrued 100 articles. When all is said and done, you’ll own a Web site that is chock-full of detailed, current, and pertinent articles on your subject, and you’ll likely have a very targeted (and interested) audience who have all opted to come along for the ride.

And if you never believe anything else I say, make damn sure you believe this:

Google loves Web sites like this.

In my buddy’s case, if all he had were an online storefront and a slick AJAX interface, anyone could step into his market and compete against him with their own storefront. In essence, there would be no equity in his site because anyone could replicate what he already had with their own products…

But they’d have one hell of a time trying to compete with his content.

If he had 100 articles and they had none, it would be a joke. The bottom line is that in any topic, whoever controls the information flow around that subject holds all the power.

By writing articles on baseball cards, my buddy could establish himself as the preeminent source of information on that topic. He could build a valuable Web site and a targeted, interested audience at almost no cost. In as little as 9 or 10 months, he could create so many channels through which to make money that it would be utterly ridiculous.

At that point, his only problem would be figuring out how to further capitalize on all the opportunities that he’d created for himself.

And it all would have started with 10 simple articles.